Past the abstract concept of luxury, there are some very strong reasons why Rolex watches occupy the position they do. Because it was founded in 1905, Rolex was credited with popularising the wristwatch for guys. By patenting the first waterproof watch case, perfecting the automatic winding movement, and receiving the very first chronometer certification on a wristwatch, Rolex is a powerhouse of technological inventions and a stickler for precision. Besides its technological may, Rolex has generated these legendary men’s and women’s watches that the very first foundation stones – such as the Oyster, the the Datejust – are still being manufactured today. With tweaks and ever-improved materials added across the way, Rolex has essentially stayed loyal to its initial designs.
Rolex is still the leading manufacturer of COSC-certified chronometers, and although the company prides itself as hermetic because its Oyster watches when it comes to divulging information, manufacturing figures could be anywhere between 800,000 to 1 million watches a year; a drop in the ocean when compared to the jolt of 10 million counterfeit Rolex watches that pop up throughout the globe every year.
The next challenge for the German entrepreneur was to create a watch impervious to water and dust, which seeped in through the glass and crown. The Rolex Oyster watch would be the world’s first completely waterproof timepiece and the genesis of this company’s powerful individuality. To ensure no water would leak into the movement, the bezel, caseback and winding crown were all screwed down. The fluting of the bezel, which would become a distinctive trait of the Oyster household, was actually used to twist the bezel and caseback on the middle case using a special tool made by Rolex watches.
Once the Rolex Oyster watch was developed and analyzed, Wilsdorf needed to get the message out to people and happened on a brilliant marketing plan. Even the London stenographer emerged following 10 freezing hours in the water with her Rolex Oyster watch in perfect condition, also Wilsdorf took out a full-page advert from the Daily Mail to flaunt the Oyster’s impeccable performance – a precursor in the use of winning testimonials. This formulation would develop into a very persuasive marketing tool, and athletes of all areas, cultural statistics and professionals that had a rugged labour companion all led to Rolex watches’ solidity as a reliable brand.
The Rolex Explorer 1953 accompanied Sir John Hunt’s British expedition to Mount Everest and forced it to the summit and back together with Edmund Hillary and Tenzing Norgay.
Strong, handsome and ready for any kind of mission, the Rolex Submariner watch captured Ian Fleming’s eye since the perfect timekeeper for his spy, positioning Rolex as the first Bond watch. Although most of us will remember Ursula Andress emerging in the Caribbean in a white bikini, watch buffs would have discovered the Rolex Submariner watch on Sean Connery’s wrist at the 1962 film, Dr No. Connery wore the Rolex Submariner during his seven 007 looks and the watch became so associated with Bond that collectors now still refer to this model as the James Bond Submariner. Also known as the Pepsi watch because of its blue and red rotating 24 hour bezel, it’s but one of Rolex’s most sought after watches by collectors.
The Rolex Milgauss watch was also developed with a particular profession in mind and has been adopted by particle scientists swallowed with splitting the atom at CERN’s headquarters in Switzerland, thanks to its ability to defy magnetic fields of around 1,000 gauss. We saw this version revisited last year with an electric blue dial and, although some watches now now boast resistance of magnetic fields of up to 15,000 gauss, the Rolex watches Milgauss watch is a timeless.
For many car racing enthusiasts, the Rolex Cosmograph Daytona watch is your ultimate sports chronograph. Following the launch of the Rolex Cosmograph Daytona in 1963, endurance racing drivers adopted the watch, attracted by its rugged looks and tachymetric scale on the bezel, to compute average rate.